Issue 4
Column
Branding your Voluntary Benefits Offerings
In a previous article I wrote about the marketing of voluntary benefits. Specifically
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Incentives to Lower Healthcare Costs
Musings of an Old World Doctor about the New World Healthcare Marketplace.
(read more)Editorial
Healthcare Debate and Reform
Congress has gone into summer recess and Obama did not meet his goals of passing healthcare reform before Congress’ summer recess.
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Planet Barney Frank
Barney Frank, a US representative pushing healthcare reform lives on Planet Frank where deficits don’t matter.
(read more)Economics
A, B, C, & D's of Medicare
If you are an employee who is about to turn age 65, you have a big decision to make
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Who Buys Long-Term Care Insurance in the Workplace?
Understanding your market is one of the keys to successful marketing of any long term care insurance.
(read more)Features
Gap Plans: A Hidden Gem
The message is everywhere. Like never before in our history, the health care industry must make a move to identify, adopt and embrace significant reform and change.
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Critical Illness Insurance: Offering Employees an Enhanced Benefit Offering
As employers look to reduce costs, employee health plans with high deductibles and mini-medical plans tend to be common benefit offerings at the workplace.
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Using Contract Enrollers in the Field
The trend of using contract enrollers continues to increase nationally.
(read more)Selling & Marketing
Benefits Selling-Are You Too Technical?
Solution selling is a sales technique that requires the seller to identify pain points or problems the prospect is dealing with and then to offer a solution to those problems in the form of the service or product being sold.
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Are Limited Health Benefit Plans (Mini Med's) Worth It?
The insurance industry has been debating this topic for years.
(read more)News & Insights
Dental Benefits Give Many Reasons to Smile
Unfortunately, most people are not aware of the direct connection between good oral health and its importance to overall health and well-being.
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Limited Medical Plans-How and Why
Although Limited medical plans have been in existence for over 25 years, they are just now starting to realize a significant increase in popularity.
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