Issue 5

Column

Article71

Create a New Value Proposition: How Streamlining Benefits Enrollment and Investing in Communication Can Reduce Healthcare Costs

Troy Underwood

Today's economic realities are forcing companies to look for every potential way to cut costs. With the runaway increase in healthcare costs, benefits are often the first place that companies look to make reductions.

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Article70

Benefits Selling – Message and Management Style

Randy Williams

Small business owners may not be familiar with the technical terms agents used to sell insurance and benefits packages to them.

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Economics

Article72

Health Care and the Century Mark

Mark Roberts

To live to the century mark is a phenomenal achievement for anyone.

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Article74

Before Cutting Benefits, Consider the Alternatives Happy and Healthy Employees Are More Productive

Tonya Draughon

Before Cutting Benefits, Consider the Alternatives Happy and Healthy Employees Are More Productive

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Article73

Identity Theft – Are You Protected?

Sandra J. O’Connor

The ITRC (Identity Theft Resource Center

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Editorial

Article76

Increasing Employee Confidence in Uncertain Times

Kyle Williams, Nick Walter

Over the past two years we have seen an unprecedented decline in home values, the collapse of major financial institutions, necessary government intervention the private sector,

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Article77

Co-ops and Costs for our Nation’s Healthcare.

Tony Dale

All the believers were together and had everything in common. Selling their possessions and goods, they gave to anyone as he had need.” Dr. Luke’s account of the early Christians in the Book of Acts.

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Article75

Voluntary Benefits -- Our Future

David M. Martin

While I have never sold Voluntary Benefits exclusively I can assure you, as an Employee Benefits veteran, I can guarantee you Voluntary Benefits is our future!

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Features

Article79

Solving Employee Eldercare Challenges

Veronica Woldt

If you have found it difficult to address the productivity and management problems of employees with elder caregiving challenges, a new business may serve as your “front door” for solving these issues.

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Article78

Websites – Your Primary Benefits Marketing Tool

Alex Piper

There is absolutely no doubt that the advent of the Internet has dramatically changed the face of marketing. Buyers access vendor websites before they even talk to the vendor.

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News & Insights

Article81

Tips for Communicating Limited Medical Benefits to Clients, Employees

Mike Floodman, Harrington Health

Eligibility. Deductible. Coinsurance: 80/20. Preferred providers. As an insurance professional you may understand these terms, but does the average twenty-something retail employee?

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Article82

What to do if you can’t afford to give your employees health insurance?

Patti Goldfarb, CSA

With health insurance cost skyrocketing and the economy in a recession businesses, particularly

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Article80

Setting Yourself Apart in the Exhibit Hall

Jonathan Edelheit

Exhibiting at a conference is one of the most important ways to “brand” your company and the products and services that you offer. Many of you have done it yourselves, or

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Selling & Marketing

Article84

Medical Tourism and Voluntary Benefits – Increasing the Insured Benefit 10 Times Over and more.

Jonathan Edelheit, Esquire

Medical Tourism is about to give a huge shot of adrenaline to the Voluntary Benefits industry. Medical Tourism is like giving a shot of steroids to Critical Illness Plans,

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Article83

Five Components of Successful Limited Medical Plan Implementations

Eric LaRue, National Insurance Specialists (NIS)

Just where is the niche for limited medical plan placement and how do you best implement the plan design after the sale?

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