Issue 8
Selling & Marketing
Why You Need to Pay Attention to Vision
There are still too many brokers that do not feel that a vision benefit extends enough value to advise their clients to add to their benefit portfolio.
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Step by Step Evaluation Process for Selecting Alternative Products for Clients
Last month, we described a product, Mid Med, as a solution that is often overlooked by brokers. The reason it is overlooked is that when it comes to health care solutions other than major medical
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A Pricing Strategy for Marketing Benefits Programs
If one follows the theoretical application of marketing, one would assume that price is responsible for Twenty-Five Percent (25%) of a marketing campaign’s effectiveness.
(read more)Economics
As a Benefit, Identity Theft Protection Pays for Itself in Recovered Productivity, Liability Protection
While the threat of identify theft is widely understood by consumers, the dramatic impact identity theft can have on worker productivity is much less appreciated.
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Sponsoring Voluntary Benefits Could Set Involuntary ERISA Trap for Employers
With the cost of medical insurance continuing to rise, employers are increasingly cutting benefits and offering voluntary insurance plans to their employees.
(read more)Features
Restaurant Operators Should Be Wary of Health Care Reform
As I’m writing this article, the U.S. Senate is in the throes of debating a massive health care overhaul bill designed to provide medical coverage to nearly every legal resident of the United States.
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Using Social Media as a Tool to Drive Voluntary Enrollment How to engage, educate and increase enrollment in voluntary benefit offerings.
Voluntary benefits provide a natural fit in today’s economic environment as companies continue look for cost savings, yet still strive to provide a robust offering to their employee base.
(read more)Column
Musings of an Old World doctor about the New World healthcare marketplace.
Can Healthcare Be Reformed “And I saw a great many bones on the floor of the valley, bones that were very dry. He asked me, ‘Son of man, can these bones live?
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Ten Things you Need to Know when Choosing a Cost Containment Program
Everyone understands that cost containment initiatives must be comprehensive, dynamic and provide measureable outcomes. Getting there is sometimes a challenge
(read more)News & Insights
The Need for Voluntary Benefits amidst Consumerism
The cost of medical sickness care has skyrocketed, health insurance premiums have increased by 87% in the last 5 years. Employers began slashing coverage,
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Is the Small Print Robbing you of your Long Term care Insurance Benefits?
Determining what type of a long term care insurance policy to buy may be one of the most important financial decisions you will ever make.
(read more)Editorial
A New Year for Voluntary Benefits in 2010
As we enter a new year in 2010 it is expected that Voluntary Benefits will have significant growth once healthcare reform is passed. From the growth of existing products to the development of new
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